favorite this post Proven Marketing Strategist (Tampa Bay) hide this posting unhide

available afternoons
available mornings
available weekdays
education completed: bachelors

Marketing and Technology Executive

Generating Great Results Through a Synergy of People, Process and Technology
Advanced Marketing, Sales & Customer Experience Technology Skills

• HubSpot (Inbound Certified 2016 – 2019) & ACT | ON Marketing Automation
• Extensive CRM / Database Experience, Including: Microsoft Dynamics, Salesforce, Pivotal & ACT!
Including Strategy + Planning, Implementation and Management for five CRM Projects
• Google: AdWords, Analytics, Data Studio and limited HTML & CSS Web & Landing Page Creation
• Website Content Management Systems (CMS) WordPress, HubSpot COS & Drupal CMS
• Dept. & Agency Project Management Systems; ProWorkFlow, Trello / Slack, BaseCamp & RoboHead
• Marketing Analytics Including: SEMRush, SpyFu, WebTrends & IBM SPSS

Marketing & Business Leadership Positions Held
Managing Partner –
Director of Marketing –
Tampa Bay / St. Petersburg, Florida
Developed first dedicated in-house Marketing Department including working with the Company’s CEO &
Founder on an advanced Microsoft Dynamics CRM implementation across four company entities and all departments.”
Created and implemented MSL’s “The Road to a Better State of Health” Branding. Marketing initiatives included Inbound
Marketing / Lead Generation, Tradeshow Promotions, Social Media, Content Marketing / Landing Pages, a TV Infomercial,
Online and Print advertising for the MSL Companies’ Medical Devices and Rehabilitation equipment products that the
Company Imports, Distributes and Sells to both HealthCare Professionals and Consumer End Users.

Senior Vice President of Marketing –
Tampa Bay / St. Petersburg, Florida
Spearheaded all marketing and communications activities for the Credit Union leading a ten-person marketing
department, numerous vendors and a $2.5 million annual advertising budget to grow market awareness and gross
membership numbers (+28,700) in a down economy. Served on the senior management team as the chief marketing
executive for brand identity and structure for a $2.1 billion Credit Union with over 200,000 members. Expanded product/
service portfolio and community involvement resulting in exponential growth of Youth Accounts and Automotive Lending.

Vice President of Marketing -
Cleveland, Ohio
Grew the Company to be ranked as one of the Top 10 of debt buyers in the U.S. with revenue growth recognized by
“INC. Magazine’s 5000” as the 125th and 99th fastest-growing company in both 2006 and 2007. Business Development
activities supported by Marketing grew income by 1400% over 2005 levels. Marketing strategies launched by Hudson &
Keyse in this time-frame added major new clients that encompass a who’s who of blue-chip banks, credit card issuers and
lenders, including Bank of America, J.P. Morgan CHASE, Wells Fargo, and Citibank.

Marketing Executive – CAMP / MAGNET, Inc. – New Product Development Group
Founder & President – HELP Marketing, Inc. – Innovative Advertising Agency Concept
Vice President – Mark Freeman Associates – Technology Focused Marketing & Communications
Marketing Director & Director of Special Events – Penske Speedways, Inc. – Motorsports
Executive Director – Budweiser Cleveland Grand Prix / Cleveland 500 Foundation – IndyCar Race
Race Team Coordinator – Fred Baker Racing, Inc. – A Porsche Factory Endurance Racing Team

Page Two
Major Consulting Projects
Automotive Events, Inc. - New Model Launch Strategies and Media Events for VW and MINI Cooper
NFL Tampa Bay Buccaneers – TurnKey Sports Season Ticket & Corporate Suite CRM Insights Implementation
PSCU Financial Services - Master Business Plan Team Member for MōPRO Revenue Optimization Analytics
Chancellor University – Venture Capital Funded Rebranding through Marketing, Advertising and Events
The Builders Exchange - VP & GM of a Start-up Magazine for the Commercial Construction Industry
Foresight Laser Eye Clinic-Worked with a team of Medical Professionals on an Investor backed Eye Clinic

Career Profile
Innovator of Marketing Strategies including two national award-winning (based on results) for Digital Marketing
campaigns. Created seven-figure Sales growth and triple-digit Shareholder valuation increases. Led New Product
Development (NPD) initiatives and Market Expansions for Consumer, Retail, eCommerce, Manufacturing and b2b / b2c
and a wide-range of Professional Service Firms clients.
Confident in leading complex Marketing and Technology initiatives: Direction of record-setting marketing strategies.
Established and managed in-house Marketing & Communications departments. Key assignments have included, emerging
brand development, new product and service launches, CRM-based sales lead generation, Marketing Automation systems,
annual strategic marketing and budgeting responsibility of $3.5 million, CEO / Ownership focused growth agendas.
Successfully directed and coached staff, freelance personnel and vendor partners to achieve program goals and production
deadlines for multi-faceted marketing campaign launches and high-profile promotional events. Led millions of dollars of
Media Buying placements for Pay-Per-Click AdWords, Display Digital, Social, Mobile, Remarketing, Television, Radio,
Print, News Portals and e-mail Lead Nurturing programs. Learned, designed and implemented ROI / Call tracking
Business Intelligence (BI) and Predictive Analytics systems in the Financial Services and Sports Marketing sectors.

Specific Skills & Expertise:
► Marketing Strategy ◘ Marketing Management ◘ Brand Development ◘ Product Marketing ◘ Advertising Social
Media Marketing ◘ Business Intelligence & Analytics ◘ SEM ◘ SEO ◘ E-commerce ◘ Email Marketing ◘ Creative
Development ◘ Market Research ◘ Competitive Analysis ◘ Strategic Partnerships ◘ Promotions ◘ Event Marketing ◘
Event Management ◘ Budgeting ◘ Strategic Planning ◘ Media Buying ◘ Market Planning Online Marketing ◘ Social
Media ◘ Sponsorship ◘ Event Planning ◘ Product Development ◘ Direct Marketing ◘ Web Analytics ◘ Google Analytics
◘ Predictive Market Analysis ◘ Inbound Sales Lead Generation

Honors and Awards:
* 1st Place - Federal Credit Union Golden Mirror Awards for Social Media Results (GTE FCU)
* Inc. Magazine’s 5000 (99th & 125th) Fastest Growing U.S. Companies (Hudson & Keyse)
* Top 5 Finalist & Prize Winner - COSE Venture Quest Start-Up Business Plan Competition (HELP Marketing)
* Crain's Cleveland Business 40 Under 40 List (Cleveland 500 Foundation)

B.A., Marketing & Business Management - Curry College, Boston, MA
Executive Education:
Robert Tucker’s Driving Growth Through Structured Innovation
Doug Hall’s (P&G) Eureka Ranch, Jump Start Your MARKETING Brain training
CASE Weatherhead School of Management, MBA Enterprise Scholars Program - 2001 / 2002
Guy Kawasaki's Garage, Bootcamp for Entrepreneurs
  • it's ok to contact this poster if you are a potential employer or other principal. Principals only. Recruiters, please don't contact this job poster.
  • do NOT contact me with unsolicited services or offers

post id: 6899125132



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